The European response to the youth music giants the United States is the German band Tokio Hotel, who have filled stadiums and broken records for record sales. Two years ago made the leap to America with thousands of fans in the U.S., and although there do not reach the popularity of Miley or Jonas, its biggest market in Latin America, where there are clubs, blogs and hundreds of pages on internet dedicated to them. The best example of this euphoria were made in 2008, when they visited Guadalajara as part of the cast MTV Music Awards.
The machine behind the star The teen idols of today have greater marketing and advertising, plus the chavito today have greater access to information, says Luis Jasso, area Ocesa Press. "They marry and have branded television channels available, including Disney Channel. It helps them because there was no channels dedicated to promote artists, like an artist when you were not a click to know more about them, as at present. "
Examples abound, but those who know better exploit are stars of the caliber of Miley Cyrus and Jonas Brothers, who have TV shows, movies and products that flow from them, such as clothing, posters and records.
Another case is that of Justin Bieber, who was released on YouTube, where it still retains an exclusive channel. Tokio Hotel also has one, called Tokio Hotel TV, which issued a kind of reality show how Humanoid recorded his new album.
"They have TV shows, merchandise, clothing lines, magazines, are overexposed, but you have to see is why only some succeed, and this has to do with how they connect with people," says Ligia Bang, journalist and former director of a teen magazine.
"These guys give the nail, delivering what the public likes, and also reflect situations for which young people spend. In some of his lyrics Justin Bieber speaking their parents' divorce. Then the kids identify with him, go to their shows, buy their products because it is also what is fashionable, "said Lucia Hernandez, director of the magazine for teenagers by you.
Amanda Partida, label manager of Universal Music International, said: "Miley Cyrus, who plans to safety, strength and power, is very attractive to them. Being popular is important too, and an artist like Drake Bell, from the series Drake and Josh, I like him because he is cool. "
"This is where you see that marketing is not everything, because Drake has television, music, film and products, but not so successful," Bang says, adding that "marketing helps but does not make them because they can have much, but if they lack charisma, not triumph. And if you have marketing and talent but lack charisma, either. Artists like Miley or Tokyo are charismatic, attractive, but also work hard, have concerts in a row, get up early to give interviews, are willing to create news. Why are so few of them are in the status of stars. "
"Artists like Miley or Tokyo are charismatic, attractive, but also work hard, have concerts in a row, get up early to give interviews, are willing to create news"
Lucia Hernandez, director of the magazine for you.
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